British plant-based startup The Meatless Farm Co has secured a nationwide wholesale listing with Brakes.
The Leeds-based brand’s mince, burger and sausage SKUs will be available from Monday (9 September), with the Brakes tie-in coming off the back of a series of major listings both in the UK and abroad.
Last month, the company announced its expansion into the US market, with its products rolling out to 450 Whole Foods Market stores and the establishment of new headquarters in New York.
‘‘As the momentum for plant-based continues to build, working with Brakes is an important partnership for us,” said CEO Rob Woodall. “We’re providing a high-quality plant-based range that will help operators answer this demand.”
Brakes has boosted its plant-based offering in recent months. In July, it listed six SKUs from Scottish vegan brand Daring Foods.
The wholesaler claims to have seen a 300% increase in demand for vegan products in 2019.