evian bottle 1

Source: Danone Waters

The front of all players’ bottles will see Evian’s name replaced with ‘I recycle’

Danone Waters has unveiled a 750ml Evian bottle made from 100% recycled plastic, which is being trialled at this year’s Wimbledon Tennis Championships.

The innovation is part of Evian’s commitment, made last year, to ensure all its bottles are 100% rPET by 2025, by which time the brand aims to be a fully circular business globally.

To mark the launch of the new sustainable pack, Evian was working with Wimbledon’s All England Lawn Tennis & Croquet Club to shine “a spotlight on recycling infrastructure and behaviour” the brand said.

“While sustainable packaging is a critical part of a circular model, so too is recycling infrastructure and behaviour. Recycling on-the-go remains a significant challenge in the UK. Evian and the All England club will look to address this at the championships through concrete actions.”

This will include a greater number of recycling bins on the club’s grounds, as well as ‘eco champions’ who will help visitors to recycle effectively. Environmental charity Recoup will help ensure recycled bottles are collected and turned into new packs, while the front of all players’ bottles will see Evian’s name replaced with ‘I recycle’.

Through this pilot initiative, Evian and the All England club hoped to show “that a circular model can provide a solution to packaging waste at large-scale events” said the French soft drinks brand.

Danone Waters was “excited to be partnering with Wimbledon to put circularity centre stage at such a global event” said UK&I MD James Pearson. “We are fully dedicated to achieving our ambitious 2025 Evian circularity commitment.

“We hope to be able to show how working in partnership we can take a circular approach so that packaging can be kept within the economy where it belongs, rather than become waste,” he added.

Currently, all Evian bottles are fully recyclable, while its 750ml, one-litre and 1.5l formats are made from 50% rPET.