The new Playboy energy drink has secured a nationwide listing with wholesaler Makro.
The brand, which sports the famous Playboy rabbit head logo, last year signed up model and actress Kelly Brook as the face of its UK launch.
The drink contains ginseng root, guarana extract and damiana leaf, “with notes of fruit and vanilla”. It is available in regular and sugar-free variants in black 250ml cans.
“Playboy is a new premium offering for an ever-expanding category,” said a spokesman for the brand. “The iconic brand identity is extremely strong and instantly recognisable. All our feedback tells us that we have a great tasting product that is ‘Energy and More’.”
Campaign Trail: Playboy finds its girl (13 November 2010)