GlaxoSmithKline is backing its Beechams cold and flu treatments with £6.6m this winter, its biggest spend yet.
The activity, which consists of TV and outdoor ads, puts the main emphasis on the All-in-one Liquid pocket packs and builds on the established folklore theme.
The TV ad, breaking next week, features a postman swapping weird cures for Beechams. The executions carry the strapline 'Any time, any place, any cold.'
Beechams Flu Plus gets TV support until February.
The activity, which consists of TV and outdoor ads, puts the main emphasis on the All-in-one Liquid pocket packs and builds on the established folklore theme.
The TV ad, breaking next week, features a postman swapping weird cures for Beechams. The executions carry the strapline 'Any time, any place, any cold.'
Beechams Flu Plus gets TV support until February.
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