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Archive of all Premier Foods articles – Page 28
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News
All-star Premier league
Robert Schofield is convinced he’s nurturing some of the UK’s best. Mary Carmichael reportsPremier Foods CEO Robert Schofield likens himself to Chelsea FC owner Roman Abramovich in his search for star players to take his company...
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Wake up call from Typhoo
Premier Foods is kicking off the new year with a £5.6m marketing investment behind Typhoo tea.Breaking this week, activity includes a new TV ad campaign for the main brand and sponsorship of GMTV's LK Today programme by Typhoo...
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News
Premier Foods buys Weetabix
Iconic cereal brand Weetabix – which also manufactures Alpen, Ready Brek and Weetos, has been bought by US venture capitalists Hicks, Muse, Tate & Furst for £642m. Hicks, Muse, Tate & Furst owns Premier Foods with household brands such as...
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Unilever seals Ambrosia sell-off
Unilever Bestfoods has agreed to sell its Ambrosia and Brown & Polson businesses to Premier Foods for an undisclosed sum. Ambrosia, known for its ready-to-use custard and creamed rice puddings and cornflour maker Brown & Polson, with...
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soup from loyd
Loyd Grossman is looking to ambient soup as the next milestone for his grocery brand, in a move described as “the most significant” in its eight-year history by manufacturer Premier Foods. n Four traditional...
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In Profile: Q&A with Dominic Box, General Manager, Premier Foods
How did you make the transition into marketing for a career? My first job was in an advertising agency working with businesses like Panasonic, Scottish and Newcastle...
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News
Typhoo bags £5m overhaul
Simon Mowbray Typhoo is to become the latest major tea brand to undergo a multi-million pound revamp, in a bid to halt plummeting sales. Premier Foods International is brewing up a £5m overhaul of the famous brand, including new packaging and a...