Archive of all Premier Foods articles – Page 24
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Carter joins Premier as ambient groceries MD
Premier Foods, the UK's biggest food manufacturer, has named former United Biscuits director Will Carter as its new MD of ambient groceries after a restructure of its commercial management team.In the new role, Carter will adopt the...
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Mr Kipling NPD targets on-the-go treats sector
Premier Foods is dropping Mr Kipling from the cake brand's new ad slogan for the first time in more than 30 years as it launches the biggest piece of NPD for the brand in a decade.The marketing campaign, which kicks off in July, features...
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The Challenge
Premier Foods poses the biggest challenge for any manufacturer operating in the cake category. The company, which owns the Mr Kipling brand, the licence to produce Cadbury-branded cakes and, following its purchase of RHM, 15 of the UK's top 20...
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Premier: it's about more than our daily bread
The soaring price of wheat, the now unfashionably heavy debt levels, and the cut in the dividend. These fundamentals dominated the headlines when Premier Foods announced a £73.5m pre-tax loss earlier this month. But CEO Robert Schofield...
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Schofield's pricepledge
Premier Foods boss Robert Schofield has pledged an end to the problems that saw sales of Hovis, its iconic bread brand, plummet.When Premier acquired RHM last March, Schofield was shocked to discover it had forward wheat contracts for...
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Lower profile for pasta characters
Premier Foods is relaunching its Crosse & Blackwell kids character pasta range under a new label that flags up health claims and tones down the character licence aspect.The 4 Kids range has been designed to combat negative health...
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Premier's woes - a sign of what's to come?
The food manufacturing industry is being hit for six. Premier Foods had a torrid week - its share price plummeted 9% last Friday to 109p, prompting the City to question its financial strength as the price of raw material, including wheat, hit...
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campaign trail - Premier Foods is investing £3m in advertising its Batchelors Soupfulls range this year
Premier Foods is investing £3m in advertising its Batchelors Soupfulls range this year, kicking off with a TV campaign next week to promote its health credentials. The TV ad plays on the soup's chunky consistency and features two men fencing with a...
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premier's vat tussle
Premier Foods has been dealt a major blow after the High Court referred a VAT dispute involving its Hartley's Fruit Bars back to tribunal.The company, Britain's largest food manufacturer, faces a tax bill of nearly £200,000 if it loses...
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'Intelligent' label for Branston pickle
Branston Original pickle is the first brand to trial a new smart label that is hoped to put an end to out-of-date store cupboard staples and encourage more frequent repeat repurchase.Premier Foods, which sells 23 million jars of Branston...
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Premier Foods to meet expectations
Premier Foods has said it expects to meet market expectations for 2007 despite rising raw material and packaging costs. In a trading update released this morning, the food manufacturer, which owns brands including Branston, Hovis, Oxo and...
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Reader survey - 10th December 2007
All the independent retailers interviewed by The Grocer say they are feeling the bite of rising commodity costs. This year, major food and drink suppliers, including United Biscuits, Kellogg's and Premier Foods, have come forward to admit they have...
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Reader survey - commodity prices
All the independent retailers interviewed by The Grocer say they are feeling the bite of rising commodity costs.This year, major food and drink suppliers, including United Biscuits, Kellogg's and Premier Foods, have come forward to admit...
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Trends & Developments
?Foodie photo appealPremier Foods gave its Cadbury Cakes portfolio a shake-up in June with new packaging intended to up its consumer appeal. The range, which is produced under licence from Cadbury, has been redesigned to unite all the...
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Are heritage brands a thing of the past?
Andy Warhol's famous poster has seared Campbell's tomato soup onto the consciousness of the nation. But it wasn't enough to prevent it from being canned. Premier Foods' announcement last week that the iconic soup would disappear from UK shelves...
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Premier reveals its key products for Christmas
Bird's Custard, Branston pickle, Ambrosia and Cadbury's cakes are the main products Premier Foods is backing for Christmas, chief executive Robert Schofield revealed this week. Schofield told The Grocer that Premier was well placed for...
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Premier Foods warns on wheat prices
Premier Foods has reported a 49.6% drop in half-year pre-tax profit to £13.9m on sales up 145.3% at £899.1m and has warned escalating wheat prices could force further price rises.The food manufacturer, which acquired RHM in December last...
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Premier Foods and Heinz put frozen food arms up for sale
Upheaval in frozen foods continued this week, with Premier putting its loss-making RHM frozen foods business up for sale and the Heinz frozen desserts business also on the block. The RHM frozen business is a £55m operation, comprising...