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Archive of all Premier Foods articles – Page 20
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NewsNew-look Rombouts rolls into Sainsbury’s
Rombouts is rolling out its revamped coffee range to Sainsbury's next month. The brand has been relaunched by the Rombouts family, who bought back its distribution rights from Premier Foods in 2009. "The product had been...
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NewsMr Kipling seeks slice of fresh cake market
Mr Kipling has moved into fresh cakes for the first time as part of Premier Foods' plans to breathe new life into its older brands. It has rolled out a three-strong range of chilled cakes into Asda and will be moving its Ambrosia brand...
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NewsSchofield calls time on Premier tenure
Shares in Premier Foods rose 4% in early trading today following the news that chief executive Robert Schofield is to retire. Schofield, who has held the top job since 2002, will hand over the reins as soon as a successor is appointed “or no later than 28 April 2012”.
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NewsAah! Bisto and Oxo in squeezy tubes debut
Premier Foods is claiming a category first for new concentrated pastes of stock and gravy launching under its Oxo and Bisto brands in the popular squeezy tube format.
Bisto Instant Roast Gravy and Oxo Squeezy Stock tubes, rolling out now,… -
NewsBranston to take on Heinz in salad cream
Premier Foods is squaring up to Heinz in the salad cream category with a Branston range. Branston Salad Cream with a Twist, rolling out next month in squeezy format, comes in Classic with a hint of Dijon mustard, a Garlic & Herbs...
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NewsPrinces takes canned business off Premier’s hands
Premier Foods has agreed to sell its canned foods business to Princes, with brands including Crosse & Blackwell and Fray Bentos changing hands for £182m. Sites at Long Sutton and Wisbech will switch to Princes in the latest move by Premier to cut its billion-pound debt.
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NewsFlorette ops chief to drive quality agenda
Tim Proudlove has been appointed group operations director for bagged salad brand Florette. In a newly created role, Proudlove, who has worked for Greencore, Northern Foods and Premier Foods in operational and commercial roles, will be...
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NewsQuorn sold to private equity group in £205m deal
Premier Foods has confirmed the sale of its meat-free business in the latest bid by the manufacturer to cut its billion-pound debt. The Quorn and Cauldron meat-free brands have been bought by Exponent Private Equity in a deal worth £205m, with the transaction set to complete by March.
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NewsGrossman to turn its hand to Mexican
Premier Foods is sending Loyd Grossman into Mexican food for the first time at the month's end. The new Loyd Grossman Chilli Con Carne duo comprises Classic Chilli and Fiery Chilli jars of sauce (rsp: £1.89 and £2.49, respectively). ...
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Premier Foods’ Jary promoted to Hovis head of marketing
Premier Foods has promoted Caroline Jary to head of marketing for Hovis.Jary, who joined the manufacturer in April last year as head of brand for Hovis, took on her new role this week, replacing Jon Goldstone who was promoted to group...
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NewsHovis spend doubles to £3m as breakfast ad hits small screen
Premier Foods is stepping up its campaign to encourage consumers to eat more Hovis Wholemeal bread at breakfast by taking the message to the small screen for the first time.
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Third Party: The level of festive food waste is far too high
Premier Foods is using Great Little Ideas to help reduce the amount shoppers throw out, says Teresa Arbuckle
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Carter exits in Premier management reshuffle
Premier Foods has denied claims of succession planning after it unveiled a board and organisational reshuffle this week.The Mr Kipling cakes maker announced the changes in a bid to "reinvogorate" its portfolio of brands. As part of the...
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Kitchener joins Premier to fire up NPD engines
Burton's former chief executive Paul Kitchener has rejoined the industry as Premier Foods' new group technical and innovation director.Kitchener, who stepped down from the driving seat at Burton's in 2009 due to ill health after six...
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NewsPremier fights to get higher Quorn price
Premier Foods is struggling to attract the £250m price tag it has earmarked for the sale of its meat-free brand Quorn, The Grocer understands.
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Focus On Pasta & Pasta Sauces: Five to watch
Premier Foods promised to make meals for one less depressing with the launch of single-serve Italian sauces under its Loyd Grossman brand.
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NewsPremier may have to sell Hovis, say experts
Premier Foods could be forced to sell its marquee brand Hovis to climb out of its current debt problems, City experts have claimed.
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Comment & OpinionVlad the Enabler
Premier Foods needed some good news. Tesco has just de-listed a raft of Hovis lines, it’s in the kind of debt that would give George Osborne nightmares – and to compound things, the company is getting a visit from a bunch of The Grocer’s top hacks later this week.
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Wholesome look for revamped Sun-Pat
Premier Foods has revamped and “refreshed” its Sun-Pat brand by introducing a new-look jar, reduced packaging and a new nuttier flavour.The labelling now features a photograph of peanut fields and unshelled peanuts to more clearly…
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NewsIs Quorn still cool enough to help rescue Premier Foods?
Suitors are said to be circling one of Premier Foods’ key brands as it struggles to cut its debt mountain. But who will want Quorn, asks Simon Mowbray