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Archive of all Premier Foods articles – Page 22
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NewsMr Kipling appeals to a ‘lost generation’ with new launches
Premier Foods is attempting to reacquaint Mr Kipling with a "lost generation of consumers" with a series of launches and marketing activity. The £176m cake business this week unveiled the first phase of a series of launches it claimed...
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Other Movers 22/8/09
Premier Foods has confirmed that its group finance director Paul Thomas will be leaving the company on 31 August. He has worked at Premier Foods since June 2002.
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NewsPremier eyes a bigger serving of ambient pud
Premier Foods is hoping to help itself to an additional £35m serving of the ambient desserts market with a £20m investment in its Ambrosia and Hartley's brands. The manufacturer already has a 51% share of the £296m ambient desserts...
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Other Movers 8/8/09
Own-label personal care and household products manufacturer McBride has named Richard Armitage its new finance director. He will join McBride from Premier Foods, where he is finance director for the grocery division.
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’X’ marks the stock as Premier revamps Oxo
After 100 years of kitchen duty, the iconic Oxo cube could face 'X-tinction' following Premier Foods' revamp of its cooking stock brand, The Grocer can exclusively reveal. Premier is relaunching Oxo with updated packaging, new products, £2m...
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News’X’ marks the stock as Premier revamps Oxo
After 100 years of kitchen duty, the iconic Oxo cube could face 'X-tinction' following Premier Foods' revamp of its cooking stock brand, The Grocer can exclusively reveal.
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Other Movers 27/6/09
Premier Foods has promoted Andy Riddle from business unit controller for Tesco to head of foodservice for cash & carry sales, reporting directly to Mat Baker, director of foodservice and ingredients.
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Ex-Unilever veteran Miller Smith named Premier non-exec
Private equity group Warburg Pincus has picked Charles Miller Smith to join the board of Premier Foods as a non-executive director.
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Premier puts Hartley's in smaller jars
Premier Foods is adding smaller jars to its Hartley's jam range to appeal to smaller households and occasional users.The 250g jars are being rolled out now in the brand's bestselling strawberry, seedless raspberry, apricot and blackcurrant...
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NewsCampaign Trail: Loyd road-tests pasta sauce
Loyd Grossman puts his bolognese sauce to the test with the locals of Bologna, Italy, in his new TV campaign. The Premier Foods brand will encourage consumers to 'Put Loyd to the Test Tonight' in the fully integrated activity, which also includes...
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Now Branston gives mayonnaise a twist
Branston is attempting to reinvigorate the mayonnaise category with its most high-profile launch in four years.The Premier Foods brand is launching Mayo with a Twist, its first mayonnaise product. It features a combination of mayo and fresh...
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NewsSharwood's serves up Indian side meals
Premier Foods’ Sharwood’s is venturing into Indian side dishes in microwaveable pouches in a bid to reverse declining sales. The new range, which includes Bombay potato, saag aloo, tarka dahl and vegetable curry, is available now in 300g...
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Premier encouraging switch to wholemeal
Premier Foods is encouraging shoppers to switch from white bread to wholemeal in a new marketing campaign backed by ex-Spice Girl Emma Bunton. The £1.5m campaign, which will run for eight weeks, aims to persuade some of the 18% of consumers...
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Premier CEO blasts insurers over withdrawal of trade credit cover
Premier Foods CEO Robert Schofield has slammed credit insurers for their “corrosive” withdrawal of cover from the industry. Suppliers to companies across the industry, including Premier, have had the limits on their trade credit cover reduced...
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Premier eyes private equity role in bid to reduce debt
Premier Foods is set to sell off a 40% stake in the company to private equity investors as the owner of Hovis and Branston Pickle seeks to reduce its £1.6bn debt burden.
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Duerr's eyes gap left by Robertson's
Duerr's is introducing a five-strong range of premium preserves to cash in on the demise of Premier Foods' Robertson's brand.The range, rsp £1.59 per jar, is available in apricot, blackcurrant, raspberry (in seedless and ordinary variants)...
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Premier suppliers’ trade insurance limit cut again
Trade credit insurers have reduced Premier Foods’ suppliers’ cover for the second time in a month.
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Analysts optimistic as Premier talks to investors over debt
Analysts have welcomed Premier Foods' confirmation of talks with potential investors as the company works to restructure its £1.8bn debt - but warned that talks were still at an early stage.The company is rumoured to be seeking £300m to...
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Premier combines Hovis and Nimble in one loaf
Premier Foods has brought its struggling Nimble brand under the Hovis banner to form Hovis Nimble as it attempts to claw back share from Warburtons and Kingsmill.Sales of the 53-year-old Nimble brand slumped 5.5% to £14m in the year to...