Premier Foods is adding a bit of South African heat to its Branston sauce menu to cash in on the World Cup.
Limited-edition hot peri-peri mayonnaise and chakalaka relish are rolling out now (rsp: £1.69).
The brand had attracted one million new consumers in the past year, thanks to NPD such as hot chilli & jalapeno relish, said marketing manager Kelly Pym. "By building on the excitement of the World Cup we hope to continue the growth of this market."
A pesto-flavoured mayonnaise will also join the portfolio at the same time.
Limited-edition hot peri-peri mayonnaise and chakalaka relish are rolling out now (rsp: £1.69).
The brand had attracted one million new consumers in the past year, thanks to NPD such as hot chilli & jalapeno relish, said marketing manager Kelly Pym. "By building on the excitement of the World Cup we hope to continue the growth of this market."
A pesto-flavoured mayonnaise will also join the portfolio at the same time.
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