Premier Foods plans to launch more cooking sauces in pouches following the rollout of new Loyd Grossman lines in the fast-growing packaging format.

The Loyd Grossman lasagne sauces (rsp: £1.96) will hit supermarket shelves from 28 February, when a packaging refresh will be rolled out across the entire brand to flag up the ingredients used.

Premier cooking sauces marketing director Jon Burton said pouches locked in taste better than jars.

“Pouches are also much easier to pour and add significant standout value on shelf,” he said, adding that the business would continue to embrace the pouch format with NPD.

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