Premier is running two New Year promotions designed to ease the burden on cash-strapped customers.
As part of its ‘outstanding value’ offer, 45 products are on sale for £1, while featured Euro Shopper lines are price-marked 50p or less.
The £1 deals include: Tetley Tea Bags 40s, Heinz Soup 400g (any two), Walkers Quavers six-packs , McCain French Fries 750g, McVitie’s biscuits, Premier Foods pasta and rice pots and Carnation evaporated milk.
It is also running a Mega Deal on Daz 22 Wash for £2.59. “We have the strongest own-label ranges, and the widest and deepest-cut promotions,” said Premier head Martin Swadling.