Age: 31

Works at: Tesco

Job Title: Category director - produce


Comerford runs a team of 64, splashing out millions on fruit and veg every year. The youngest director at Tesco also works on sourcing, health and charitable strategy. A straight-A student and Cambridge grad, Comerford started his career at Rolls Royce before joining Tesco as an assistant buyer in 2005, quickly developing a new banana merchandising solution which is now used in 1,500 Tesco stores in the UK.

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The Grocer's Top New Talent list 2013

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Our Top New Talent showcases some hugely talented people, and shows the industry’s astonishing diversity of roles…