Rachel Potter
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campaign trail - Kellogg's Rice Krispies
Kellogg's Rice Krispies will be encouraging families to have fun in the kitchen through an on-pack promotion beginning next month, supported through a multimillion-pound TV and press campaign. The special packs will feature baking ideas that...
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Kellogg's pushes into adult fruit snacking
Kellogg's is expanding into the adult fruit snacks sector for the first time as its plan to derive half of sales from outside cereals gathers pace. It is spending £4m next year on advertising its new FruitaBü range, which will initially...
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A baked bean celebration
Heinz is pushing its heritage message in its latest brand activity for its iconic Baked Beanz by linking up with Fortnum & Mason. The launch of 3,000 limited-edition and collectable cans into Fortnum's celebrates the retailer's 300th...