Twinings is launching a national radio campaign for its speciality teas with actor Stephen Fry, as it forges ahead with its plan to double its UK business by 2008.
Fry, who has been fronting TV commercials for the brand’s first everyday tea, will star in five different radio ads. In addition, Classic FM will feature a ‘Twinings Moment’, a specially designed piece of classical music played twice daily during the six-week campaign.
A redesigned website brings together all the sub-brands.