Sara Lee is getting moody in a bid to lather up extra sales for Radox with a new Aromatic Bath Essences range.
It is also relaunching the Radox Herbal Bath range and plans to ring in the changes with a £4m campaign, including a new TV creative that is set to hit screens on October 18.
Debuting now, the Aromatic range is made up of four products - Spoil Me, which features Hibiscus and Jasmine said to enhance mood; Embrace Me with Cinnamon and Acacia to heighten senses and ‘uplift your mood’; Restore Me with Ylang Ylang and Bergamot to ‘calm your mind’; and Calm Me, which features Seaweed and Watermint to cleanse skin and ‘invigorate your senses’.
Rsp for the new range will be £2.49 for a half-litre bottle.
Meanwhile, the Herbal Bath portfolio is being reformulated to provide more bubbles.