Sara Lee is getting moody in a bid to lather up extra sales for Radox with a new Aromatic Bath Essences range.
It is also relaunching the Radox Herbal Bath range and plans to ring in the changes with a £4m campaign, including a new TV creative that is set to hit screens on October 18.
Debuting now, the Aromatic range is made up of four products - Spoil Me, which features Hibiscus and Jasmine said to enhance mood; Embrace Me with Cinnamon and Acacia to heighten senses and ‘uplift your mood’; Restore Me with Ylang Ylang and Bergamot to ‘calm your mind’; and Calm Me, which features Seaweed and Watermint to cleanse skin and ‘invigorate your senses’.
Rsp for the new range will be £2.49 for a half-litre bottle.
Meanwhile, the Herbal Bath portfolio is being reformulated to provide more bubbles.
It is also relaunching the Radox Herbal Bath range and plans to ring in the changes with a £4m campaign, including a new TV creative that is set to hit screens on October 18.
Debuting now, the Aromatic range is made up of four products - Spoil Me, which features Hibiscus and Jasmine said to enhance mood; Embrace Me with Cinnamon and Acacia to heighten senses and ‘uplift your mood’; Restore Me with Ylang Ylang and Bergamot to ‘calm your mind’; and Calm Me, which features Seaweed and Watermint to cleanse skin and ‘invigorate your senses’.
Rsp for the new range will be £2.49 for a half-litre bottle.
Meanwhile, the Herbal Bath portfolio is being reformulated to provide more bubbles.
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