Co-op is going retro for Easter 2026, with a smaller range built around nostalgic flavours and comfort-led formats for its convenience-first shoppers.
The retailer has added six new lines this year, across chocolate eggs, cakes and bakery, with cherry bakewell, peach melba and Neapolitan-style chocolate emerging as the key flavours from the range.
“Nostalgia is currently a powerful trend, with more people turning to food for comfort and joy. As consumers look for flavours that evoke cherished childhood memories, you’ll see this theme woven throughout many of our products,” said senior product development manager Emily Haworth.
“We couldn’t resist bringing a nostalgic favourite into a new format, our Irresistible Cherry Bakewell Hot Cross Buns. Inspired by last year’s hugely successful Irresistible Cherry Bakewell Cake, which to the delight of our members and customers is back for a limited time only.”
This year’s showstopper is a Neapolitan-inspired Easter egg, alongside new trendy pistachio crème-filled eggs that tap into the flavour’s continued popularity on social media. Also new is a supersized brioche hot cross bun – perfect for slicing and toasting

Irresistible Neapolitan Easter Egg
£7/200g
Available 25 February
Inspired by a Neapolitan ice cream cone. A trio of milk, white and strawberry flavour chocolate, studded with a crisp wafer crumb, sweet strawberry sprinkles and vanilla seeds. Made with Fairtrade Belgian chocolate.

Pistachio Crème Filled Eggs
£3/100g
Available now
Milk chocolate egg shape bites with a pistachio ganache filled centre. Made with Fairtrade chocolate.

Irresistible Cherry Bakewell Hot Cross Buns
£2/four-pack
Available now
With sultanas, candied cherries and a blend of cherry and almond flavours.

Giant Hot Cross Brioche Bun
£2.30/400g
Available now
A loaf hot cross bun with raisins, sultanas, citrus peel and sweet spices.

Limited-Edition Peach Melba Cake
£3.70/372g
Available now
Pink raspberry flavour sponge, filled with peach curd, topped with peach flavour frosting, peach curd drizzle and freeze-dried raspberry pieces.

Charlie and Bubbles
£8
Available 16 March
Chocolate sponge, filled with chocolate frosting, in milk chocolate and finished with sweet decorations. All made with Fairtrade chocolate.







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