10 things you need to know about... breakfast

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Revealed: The true impact of bacon & bangers cancer

More than half of those who are aware of the latest bacon health scare are trying to cut back, a poll for The Grocer reveals

Concern over kids cereal sugar content is mounting

More Brits are now concerned about the amount of sugar in cereals aimed at children, but many also believe they’re a good source of fibre…

On the go: Can in-store brekkie bars offer a smarter start?

We’ve tasked brand experience agency Momentum Worldwide with helping retailers make the most of on the go. Here’s what they came up with…

Global innovations: Soup and savoury cereal for breakfast?

With Mintel’s help, we’ve searched the globe for the cleverest and craziest new breakfast launches. Find out what we’ve come up with here…

Full English? Pah! Scots fry up more often than English

Exclusive research for The Grocer reveals the breakfast habits of Brits by region, with some surprising results…

Creative challenge: How to create a bloody good breakfast

Grrrr… with the paleo diet still in full swing we asked creative agency Path to tap into the trend. Pig out here!

Revealed: Baked goods get a 10% rise at breakfast time

Brits are tucking into croissants, muffins and pastries for breakfast with growing frequency, says Kantar

Nisa buyer: On the go breakfast is now an ‘essential offering’

Cereal manufacturers are changing the way they communicate with consumers as the war on sugar hits, says Jayne Lattimore

Infographic: Who’s plumping for protein at breakfast?

Younger consumers are far more likely to value a high-protein breakfast, a poll for The Grocer reveals

Breakfast drinks fly but 40% of Brits think they’re a ’fad’

Sales of breakfast drinks such as Weetabix On The Go and Fuel10k are rising fast, but are consumers becoming disillusioned with the category?

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