Do Kraft Heinz's travails signal the end of the zero-based budgeting era?

Kraft Heinz (KHC) investors were hit by a triple whammy late last week as the poster child for zero-based budgeting saw its share price crash.

The US consumer giant posted a staggering fourth quarter net loss of more than US$12.6bn late on Thursday after taking a US$15.4bn write down on the value of its Kraft and Oscar Mayer brands, while also slashing its dividend by more than third and announcing an regulatory investigation into its procurement accounts practices.