The green drink will feature in television commercial showing in Scotland from June 1.
The campaign is centred around the new series of Big Brother on Channel 4.
The advert focuses on the different ways the drinks can be enjoyed, ending in the strapline ‘Midori, Refreshingly Different’.
Southcorp is launching its first French branded wine range. La Belle Terrasse consists of a white unoaked Chardonnay 2004 and a red Shiraz 2004 (rsp: £5.99).
Michelob Ultra, the low-carb premium lager from Anheuser-Busch, is to be the Official Beer sponsor for Team GB Olympic squads for both the 2006 Winter Olympics in Torino and the 2008 Summer Olympic Games in Beijing.
Tesco’s latest promotional activity includes up to 30% off selected Champagne and sparkling wines until June 12.
The retailer is also selling a Spitfire limited-edition gift pack for Father’s Day.
Asia Pacific Breweries, the owner of the Tiger beer brand, is setting up a UK company - Tiger Beer UK - to manage sales, marketing and distribution.
Kumala, the South African Wine brand, is adding a CD of ambient music as a promotion on its bag-in-a-box wines, exclusive to Sainsbury.
Champagne Perrier Jouët has unveiled its new Perrier Jouët Grand Brut Vintage 1998. It is available across the UK from Majestic and Oddbins (rsp: £30.99).
Allied Domecq is to enter the Cava market with a sparkling version of its Campo Viejo Rioja wine, supported by an ambitious marketing campaign for its September launch.
Halewood International is searching for a Lambrini Girl 2005 for its perry brand. The winner will be offered the chance to live the ‘It-Girl’ lifestyle for a year.
30% off at tesco
such a brut