Grivvell moves from Quaker, where he held the same post, and joins the company at the beginning of June.
He will report to Paula Moss, divisional marketing director for RHM’s bread bakeries division.
In other changes, Brendan Rice, who works in Centura Foods’ national accounts team, will join the company on May 4 as senior brand manager for the Hovis Best of Both brand. He will oversee the brand team.
Commercial analyst James Penfold has been confirmed as consumer planning manager for the division, replacing Cathy Campbell who left in January. He reports to Paul Carr, who is head of commercial planning.
Penfold has been replaced by Peter Neville, who joins from ACNielsen.
In addition, Mandy Dhingra, from TNS, has joined the commercial planning teams as an insight analyst.