Rob Gray
Analysis & FeaturesIf they don't want girly beers, what DO women want?
It hasn’t worked for beer, but is there still a market for brands that are specifically targeted at women?…
- Analysis & Features
Meat & Fish Supplement 2011: Marco on board for a turkey offensive
Most shoppers still see turkey as principally a Christmas treat. How has the industry progressed in selling it as a versatile all-year-round proposition? Rob Gray reports
NewsTop 100 Advertisers 2011: The war for our wallets
The battle for customer loyalty reached a turning point in 2010, with supermarkets splashing out unprecedented sums on advertising. Rob Gray analyses The Grocer’s first-ever survey into advertising’s biggest spenders
- Category Report
Top 100 Advertisers 2011
The battle for customer loyalty reached a turning point in 2010, with supermarkets splashing out unprecedented sums on advertising. Rob Gray analyses The Grocer’s first-ever survey into advertising’s biggest spenders
Analysis & FeaturesProduct Placement: Brands get their big TV break
From Monday, brands will be able to pay to appear in British TV programmes for the first time. Insiders expect product placement to be worth £100m in five years. But what will the latter-day Hilda Ogdens be pushing? Rob Gray reports
- News
Second thoughts
Normally when brand marketing is said to be out of this world we assume it has been a raging success. For several brands that have created a presence for themselves in the virtual world Second Life (SL), however, the otherworldly experience...
