Robinson's Squash'd

Britvic is advertising its Robinsons Squash’d concentrated squash range on TV for the first time from this weekend.

Running for eight weeks from 29 March, the 30-second ad is targeted at 25 to 35-year-olds and will push the idea that pocket-sized Squash’d can make ‘water tasty whenever, wherever’. The TV ad is part of a £4.8m marketing push that includes digital, PR and PoS.

Launched in January, the 7cm-tall Squash’d bottles contain 20 serves and marked Britvic’s debut in the burgeoning water enhancers category, tipped to grow to £200m in the next five years.