All articles by Robyn Lewis – Page 3
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News
German winemakers' bid to woo under-25s
Wines of Germany is to target university students and pop music fans as part of a new strategy for 2008 designed to broaden the appeal of German wine. The UK promotional body aims to widen the target audience for German wine by targeting...
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Profiles and QandAs
Gadsby's exit worsens Oddbins staff morale
Oddbins sales director Andy Gadsby has left the beleaguered high street off-licence chain after 14 years with the company. Gadsby had been charged with implementing the controversial strategy of switching selected Oddbins stores to the...
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News
Orbital Wines collapse puts brands on market
South African wine brand Stormhoek and Australian sister brand Camden Park are up for sale after the collapse of parent company Orbital Wines. The company, which was recognised for its pioneering marketing techniques, went into...
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News
Morrisons boosts Chinese wine offer
Morrisons is adding two Chinese wines to its shelves in time for the Chinese New Year celebrations at the beginning of February and ahead of the Olympic Games in Beijing later this year. The wines, part of the Silk Road range, are...
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News
Grolsch set to offer UK two new beers
Dutch brewer Grolsch is set to launch at least two beers into the UK this year as part of an £8m push for the brand. Grolsch will also sponsor Channel 4's Original Comedy series in a £3m deal and will be pushing new glassware and an...
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Profiles and QandAs
Fabulous Bakin' Boys builds for future by buying supplier
The Fabulous Bakin' Boys has bought its supplier out of administration and has appointed former Inter Link Foods director Robin Mountain to head the new operation as manufacturing director. The deal was done just before Christmas after...
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News
Low-alcohol range aimed at over-45s
The fledgling low-alcohol wine sector is set for a boost this spring with the £2.45m launch of a premium range aimed at women aged over 45. German winery ZGM hopes to tap into the growth in lower-alcohol alternatives and healthier drinks...
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News
Campo Viejo value up 21%
Pernod Ricard-owned Rioja brand Campo Viejo has overtaken own label Rioja in value terms for the first time. It grew 21% by value from £20.5m to £26m and 19.7% by volume in the UK off-trade [Nielsen MAT to 3 November], while own-label...
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News
Wine was key weapon in festive discount war
Wine was the weapon of choice in 2007's Christmas drinks discounting war, according to The Grocer's Christmas Price Watch survey. Hardys Stamp, one of four key drinks brands monitored in the major multiples over the past six weeks,...
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News
Drinkaware website takes Bebo approach
The Drinkaware Trust, the charity set up to promote responsible drinking in the UK, is to target teenagers for the first time by launching a website. The Truthaboutbooze.com was designed after consultation with teenagers and is, says...
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News
Grant's Whisky teams up with Classic fm
Grant's whisky is hoping to reach more than six million shoppers in a three-pronged Christmas campaign. Brand owner William Grant & Sons and UK distributor First Drinks Brands have signed a deal with Classic FM in which Grant's will...
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News
Mulled cider first for Tesco
Tesco and cider producer Aspall have joined forces to launch a mulled cider to tempt winter drinkers. The drink is a lower abv alternative to traditional mulled wine and offers cider drinkers a new take on the category, says the...
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News
In Brief: J&B's new look; J&B's new look; Extra Smooth moves; Splitz party shots
J&B's new look Diageo has spent £5m on a new bottle design for J&B whisky. It described the bottle, which has angular shoulders and cleaner lines, as more masculine. Oak-aged gift packs Scottish brewer Innis & Gunn has launched a gift...
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News
Sovio to fight ban on its low-alcohol range
Sovio Wines is to challenge a ruling that has banned the sale of its low-alcohol sparkling wine range. The FSA's Wine Standards Branch (WSB) says the brand contravenes EU wine-making rules, which ban the use of certain processes to reduce...
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News
Guinness pours cash into costliest ad ever
Diageo has launched a £10m campaign for Guinness including a new TV ad that is the most expensive for the brand to date. Shot in a remote Argentinian village with a cast of 400 locals, the advert is the latest in the Good Things Come To...
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News
Rising raw material costs set to add £2 to beer multipack
Brewers are warning of price hikes of up to 70p on a four-pack of beer and £2 on larger multipack formats next year in the wake of increases in the cost of raw materials. Scottish & Newcastle, Coors Brewers, SABMiller and Anheuser-Busch...
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News
Portman urges public to name and shame
Industry watchdog The Portman Group is mounting its first consumer awareness campaign in an attempt to encourage members of the public to name and shame products in breach of its code. Ads running in the regional press in 15 UK cities...
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News
Still Fanta launched as Coke steps up NPD
Coca-Cola is investing more than £9m in non-Coke product launches as it continues to consolidate its position in categories such as juice, sports and energy drinks. A still juice range will join the existing Fanta portfolio, a 50% juice...
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News
Red wine gets an antioxidant boost
Health-conscious consumers can now enjoy a wine with 41% more antioxidants than usual. The Chilean Cabernet Sauvignon wine is the second to be launched under the Red Heart brand, which entered the market just over a year ago with an...
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News
campaign trail - Terry's Chocolate Orange has ditched Dawn French for its latest ads
Terry's Chocolate Orange has ditched Dawn French for its latest ads after 10 years of the comedienne fronting the brand's campaigns. Brand owner said it had benefited from the partnership, playing to French's "hilarious and irreverent style". "It's...