All articles by Robyn Lewis – Page 4
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News
ASA upholds claim Flora ad misleading
Unilever has been rapped by the Advertising Standards Authority over a misleading health-related claim in an ad for Flora Pro-Activ. The ASA said the claim that 'three out of four doctors would recommend Flora Pro-Activ mini drink'...
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acid test - Yorkshire Tea: Tea Loaf
Expert's verdict: 8/10 ?The packaging works well and has a traditional feel, which makes you think of an old-fashioned tea room. It plays on its heritage and it works. Unfortunately the Try Me Free sticker detracts from the packaging and it is...
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Diageo maps route for whisky drinkers
Confused whisky drinkers are being given a helping hand by Diageo, which has designed a Malt Whisky Map to demystify the category for retailers and consumers. The map has been drawn up in consultation with whisky expert Dave Broom and...
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Fears that Scots booze laws could limit consumer choice
Asda has warned that proposed new legislation for Scotland controlling where retailers can sell alcohol will harm consumer choice. The draft law, introduced to the Scottish Parliament this week, requires retailers to limit stocks of...
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Tesco urges expansion of low and no alcohol
Tesco head of BWS Dan Jago has called for more organic, low and no-alcohol products as well better retail ready packaging. Speaking at the Tesco Drinks Awards, Jago said the industry at all levels needed to drive moderate consumption and...
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Asda puts £150m into festive cuts
Asda is pumping £150m into what it claims is its biggest-ever set of festive price cuts. CEO Andy Bond said the retailer had decided on the reductions after research by the Centre for Economics and Business Research (CEBR) indicated this...
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Coke goes resealable in bid to double sales
Resealable cans, a new grip bottle and smaller formats are all currently being trialled by Coca-Cola in a bid to double the value of its Coke portfolio in Europe by 2015, The Grocer can reveal. The resealable can is currently on trial in...
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Freaky Ice for winter parties
Makers of a range of frozen drinks from the Netherlands are hoping to take the UK party scene by storm this winter. Freaky Ice is a range of fruit-flavoured, malt-based drinks with an abv of 4.2%. Packaged in individual 50ml servings, the...
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Maguire's focuses on pear variant
Halewood International is to concentrate on the pear variant of its Maguire's cider brand following the disappointing performance of its apple variant. It is also adding a raspberry flavoured cider to the range. "Maguire's Apple hasn't...
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Jose Cuervo taps into in-home cocktail trend
Diageo is making further moves into the pre-mixed cocktail category with the launch of a margarita pre-mix under the Jose Cuervo tequila brand. It is hoped the launch of Jose Cuervo Authentic Margarita will benefit from the emerging...
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S&N 'may be forced to accept' Carlsberg-Heineken takeover
Scottish & Newcastle (S&N) could be forced into accepting a proposed takeover by Carlsberg and Heineken, according to insiders. The British brewer reacted furiously to the proposed deal, announced on Wednesday, with a formal offer...
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Etalon puts flavour back
A new vodka from Belarus is trying to bring some flavour back into the premium end of the market. Etalon vodka is the first vodka available in the UK from Belarus, claims distributor the Real Vodka Company. The vodka is made from...
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Pernod discovers the gift of adding value
Pernod Ricard UK is calling for less reliance on discounting and more innovative alcohol gifting propositions this Christmas in a bid to drive value. The French company will be offering 1.5 million gift packs across several of its brands...
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Campaign trail: Lambrini is hoping to get women across the nation up on their feet
Lambrini is hoping to get women across the nation up on their feet and dancing as it returns to TV this week. Brand owner Halewood International is investing £5m in the campaign, which will include TV, digital and PR, in a bid to promote...
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Vodkapom to overhaul RTD
Glaswegian entrepreneur Carlo Citti is hoping a new vodka and pomegranate juice drink will achieve success in the ailing RTD category. He is launching Vodkapom, a 4% abv sparkling vodka and pomegranate juice mix, this autumn. The...
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Stormhoek teams up with Facebook
Stormhoek is pairing up with social networking site Facebook to promote its new look and the launch of a premium range. The South African wine, distributed by Orbital Wines, will carry neck tags featuring Facebook. The company has set up...
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Diageo opts for single Christmas promotions
Diageo will be dropping multi-buy promotions this Christmas, after last year's two-for-£25 deal resulted in a 31.2% drop in value during the period for its star Christmas brand, Baileys. Instead, as part of its £25m Christmas investment,...
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Bavaria promotes responsible drinking
Real men don't drink and drive, according to a new campaign for Bavaria Malt, the alcohol-free beer from Dutch brewer Bavaria. The campaign will include the first TV advertising for a non-alcoholic beer since 2002, the company claims. The...
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Glenmorangie overhauls range for young drinkers
Glenmorangie has radically redesigned its range and added a raft of improved and new whiskies to attract younger drinkers to whisky. Parent company Moët Hennessy has scrapped the flagship 10-year-old expression and replaced it with Glenmorangie...
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Peroni boosts sales targets
Italian lager Peroni Nastro Azzurro has teamed up with Ferrari to help drive sales in the cash and carry sector. The SABMiller brand is offering a trip for two to Rome, including a stay at the luxurious Exedra Hotel, for the business that increases...