Sainsbury's news and analysis
Sainsbury’s is the second-largest supermarket chain in the UK, with a network of supermarkets, Sainsbury's Local convenience stores, and an integrated online offering. It operates the Nectar loyalty programme and has focused on pricing initiatives like Nectar Prices and Aldi Pirce Match. The Grocer covers Sainsbury’s with news, analysis, insight and opinion, including market share updates, strategic developments, and leadership changes.
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NewsSainsbury’s, Morrisons and Weetabix back free breakfast clubs
Early adopter schools will be offered discounts and free deliveries
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NewsSainsbury’s launches ‘elevated’ Taste the Difference Discovery range
The range includes 54 products including steaks, artisanal deli and cheese, modern ready meals, and wine and spirits
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NewsSainsbury’s defends menopause support after Unite criticism
Unite claims Sainsbury’s workers have been ‘pushing for a firm menopause policy to be introduced for several years to no avail’
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NewsTesco seeking 28,500 temps with ‘just the right attitude’ for Christmas
The supermarket said it is looking for candidates “who can bring warmth, enthusiasm and a helpful service to every shopping trip”.
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Promotional FeaturesWhy grocery’s one-stop shop evolution matters now more than ever
Repositioning supermarkets as multi-service hubs creates convenience and boosts footfall. With tighter household budgets, find out which services are offering a compelling reason to visit and sparking impulse buys that might otherwise be missed.
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NewsSainsbury’s revamps own-label BWS offer ahead of Christmas
All of the new lines will be available in stores from 12 October, with some products in stores already
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NewsSuppliers face forecasting ‘nightmare’ as supermarket behaviour retrenches
A survey by the Groceries Code Adjudicator found poor supermarket forecasting behaviour had become ‘more entrenched’ despite the growth of new supplier portals
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NewsSainsbury’s and Argos looking for 19,000 Christmas recruits
The supermarket has 17,000 roles to fill at Sainsbury’s and another 2,000 at Argos
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NewsSainsbury’s The Edit skincare earns GenM menopause certification
The ‘MTick’ is the universal shopping symbol and certification designed to signpost trusted meonopause-friendly products
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Range PreviewIrish coffee tira-merry-su, anyone? Sainsbury’s Christmas range 2025
Sainsbury’s has unveiled its premium Taste the Difference Christmas range, aimed at shoppers looking for more variety beyond the traditional turkey
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Grocer 33Sainsbury’s offers deepest discounts as guest retailer Iceland struggles on price
Iceland was more expensive than big four but cheaper than Waitrose in our price comparison survey
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NewsKerry-owned Smug scraps blended oat-dairy lines
The Smug brand was launched in March 2024 as a ‘category first’ oat and dairy blended product range
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NewsFuel10k takes cues from Ambrosia with ready-to-eat porridge pots
The pots would meet the growing demand for high-protein breakfast options, said Fuel10k
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NewsAsda appoints former Sainsbury’s director as first head of own brand
The appointment is Asda’s first dedicated head of own label, marking a strategic move to strengthen its private-label offering
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NewsVadasz adds trio of live cultured, naturally fermented dips
The dips were developed to meet ‘growing demand for healthier, flavour-packed snacking options’
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NewsSainsbury’s offers 25% discount on over 500 Taste the Difference products
The promotion will roll out across a range of Taste the Difference products including fridge fillers, bread and dairy, frozen items, drinks and sweet treats
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NewsFareShare and The Felix Project to merge in major food redistribution shake-up
FareShare and The Felix Project will unite, under the latter’s name, to form what they said would be a ‘bigger and more ambitious organisation with greater national impact’
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NewsJD.com mounts UK recruitment blitz ahead of Joybuy launch
JD.com is hiring for more than 150 jobs in the UK in the wake of Argos acquisition snub
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Comment & OpinionWho was Argos’ swooping suitor and why does Sainsbury’s want to sell?
Argos represents a ‘key piece in the puzzle’ Chinese giant JD.com is trying to solve, according to experts
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NewsSainsbury’s chief people officer departs
It is understood that CEO Simon Roberts informed Sainsbury’s staff of Issar’s departure last week