Sainsbury's news and analysis
Sainsbury’s is the second-largest supermarket chain in the UK, with a network of supermarkets, Sainsbury's Local convenience stores, and an integrated online offering. It operates the Nectar loyalty programme and has focused on pricing initiatives like Nectar Prices and Aldi Pirce Match. The Grocer covers Sainsbury’s with news, analysis, insight and opinion, including market share updates, strategic developments, and leadership changes.
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NewsSainsbury’s rolls out AI safety cameras across online delivery fleet
During an earlier trial the cameras prompted a 77% reduction in “safety incidents” and a 57% reduction in harsh braking
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Comment & OpinionGLP-1 fat jabs are a potential goldmine for supermarkets
Weight loss drugs wiped £780m from household grocery spend in the year to the end of February 2026 but there’s another side to this story
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NewsBaker Street targets new shoppers seeking healthier options with light rye bread
The launch taps into rising demand for everyday breads that combine health credentials with taste, convenience and versatility
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NewsSupermarket CEOs demand Keir Starmer acts on retail jobs crisis
The CEOs of Asda, Tesco, M&S, Sainsbury’s and Morrisons hit out at a lack of opportunities for young people and accused the government of making their plight worse with a bombardment of expensive regulation
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Comment & OpinionWhy Sainsbury’s is taking fibremaxxing to the masses
Sainsbury’s relatively simple packaging change could very easily go under the radar, but it’s also a significant move that has the potential to make a huge difference
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NewsSainsbury’s rolls out fibre labelling across over 500 products
Over 100 Full on Fibre products currently feature in Aldi Price Match or Nectar Prices, including oats, beans and broccoli
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NewsSainsbury’s CEO pay tops £5m for second year running
Simon Roberts took home £5.43m for the past financial year, up from his take-home total of £5.18m in 2024/25
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Comment & OpinionWhy would Morrisons be in supplier talks with Sainsbury’s?
Morrisons has reportedly entered talks with representatives from rival supermarkets, including Sainsbury’s, to sell more goods from its Myton manufacturing arm
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NewsSainsbury’s is headline sponsor of The Grocer’s Health Summit
Sainsbury’s CEO Simon Roberts said it was time to ‘refocus our collective attention on the big questions facing the sector’
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Promotional FeaturesThe loyalty paradox: why shoppers sign up but don’t stay
Signed up, but switched off. Discover the real cost of fragile retailer loyalty and how you can fix this.
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NewsWomen’s health challenger Unfabled makes supermarket debut
The range comprises five of Unfabled’s bestselling products
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NewsSainsbury’s Smart Charge and DfT launch EV showcase
A series of in-store EV events will take place from 21 to 23 May, supported by Nissan and Alphabet
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Range PreviewHot smoked BBQ & picky bits: Sainsbury’s Taste the Difference summer range 2026
Sainsbury’s is expanding its picky bits offer with 16 new Mediterranean and Middle Eastern-inspired dishes such as burrata arancini, labneh and gyros chicken
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NewsAsda launches £5 premium lunchtime meal deal to undercut rivals
Asda said it had deliberately undercut rivals’ premium deals
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Grocer 33Basingstoke Sainsbury’s almost beats all-time Grocer 33 record mystery shop score
Basingstoke Sainsbury’s almost beats all-time Grocer 33 record mystery shop score
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Grocer 33Jumping for joy: Ryan Cox on Sainsbury’s Basingstoke’s near-record Grocer 33 score
With a score of 99, the Sainsbury’s Basingstoke mystery shop was practically perfect
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NewsOstrich, buffalo and antelope meat launches into Sainsbury’s
The range includes Ostrich Fillets, Ostrich Grillsteaks, Antelope Burgers, Antelope Sous Vide Steaks, Buffalo Burgers and Buffalo Steaks
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NewsSainsbury’s ditches Argos 15% payday discount for new colleague-only offers
The colleague-only offers will roll out across well-known household brands and will be ongoing beyond payday
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News‘Dangerously high’ salt levels found in sandwiches at popular food-to-go chains
Gail’s, Paul and Pret a Manger were found to be among the ‘worst offenders’
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NewsSainsbury’s and Comic Relief set new £30m fundraising target to provide millions of meals
The pair are looking to double their work so far by donating the equivalent of 120 million meals to the charity’s partners by 2030