Sainsbury's news and analysis – Page 126
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Comment & OpinionEditor's Comment: Supermarkets have power to create game-changing new brands
Own label is undergoing a revolution. In particular, Tesco, Waitrose, M&S, Sainsbury's and, most recently, Asda, have been transforming entire ranges.
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News
Sainsbury’s boosts profile of halal meat with bigger fixture
Sainsbury's is trialling a new concept in the sale of chilled halal meat by giving the sub-category its own designated section. The supermarket has teamed up with Tahira Foods, its sole chilled halal meat supplier, to trial an enlarged,...
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NewsSainsbury’s asks PR agencies to pitch for Comic Relief work
Sainsbury’s is on the hunt for a new consumer PR agency.
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NewsJamie Oliver adds the stardust for Sainsbury’s fairytale Christmas
Jamie Oliver will again star for Sainsbury’s in a festive ad campaign celebrating a “fairytale” Christmas.
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NewsMyCoke pairs up with Old El Paso for fajita nights
Coca-Cola is teaming up with Old El Paso as it taps into what the soft drink company described as a "huge opportunity" to cross-merchandise soft drinks and food. The joint promotion will run exclusively this month in Sainsbury's, pairing...
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NewsBig four listing in UK for Mash Direct veg
Prepared veg supplier Mash Direct has won its first national listing with a big four retailer on the UK mainland. The Northern Irish mashed veg specialist currently supplies Tesco, Asda and Sainsbury's in Northern and the Republic of...
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Comment & OpinionEditor's Comment: Promotions mean availability is a bigger issue than ever
Hams Hall, the Sainsbury's DC, is still inextricably linked for me with the availability issues that cost the hapless Peter Davis his job.
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NewsSweet purple potato first for Tesco Finest
Not to be outdone by Sainsbury's which launched Purple Majesty spuds from Albert Bartlett last week Tesco is introducing a purple potato of its own. Purple Mountain, which is being sold in Tesco's Finest range, is a sweet potato with a...
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News
Loss-hit North Highland rebrands in Sainsbury’s
The company behind the premium Mey Selections brand has ditched the name in Sainsbury's after posting losses of nearly £200,000 last year.North Highland Products, which supplies beef and lamb for co-branded ready meals and products sold...
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NewsJohn Frieda launches first foam hair dye
John Frieda is making its hair dye debut with the UK's first permanent foam dye, which it claims is easier and faster to apply than existing formats. The range, which hits Tesco, Sainsbury's, Boots and Superdrug in mid-November and...
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News
Sainsbury’s adds more fine wines to its range
Sainsbury's is almost doubling the size of its fine wine fixture and also launching 12 new Taste the Difference variants, claiming that premium own-label wine has "never been so popular". On the fine wine shelf, 15 new labels will roll...
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News
Sainsbury’s ad plays spot the difference
Sainsbury's has revived its "no difference in price" campaign after Waitrose vowed to match Tesco on 1,000 branded items. The press ad, debuted 18 months ago, compares Tesco and Sainsbury's prices for eight products, including Anchor...
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NewsGrocer 33: Service - Service wins it again for Sainsbury's
Sainsbury’s in Stroud was this week’s clear winner. It offered the best availability as the only supermarket to offer a full basket. But what really impressed was the customer service: the assistant knew exactly where to fi nd the product our shopper was looking for and led her to it ...
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NewsGrocer 33: Service - Sainsbury’s atmosphere seals victory
Sainsbury’s in Swansea won this week’s service award with a display of consistently good customer service. Our shopper said there was a “lovely atmosphere” in-store and that staff had gone out of their way to offer help. One looked for the pains au chocolat with her and the checkout assistant ...
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Comment & OpinionRiders on the storm
That’s more like it. Sainsbury’s today updated an expectant world on its second quarter trading and, in the context of the current market, the numbers are very impressive.
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NewsTales of Titania: Raising a glass of three-penis wine
Ah so. As I hoped, PR result of the year is that I am the chosen one from the agency to accompany Karoline (with a K) on the Sainsbury's PR recce trip to China. We're out here to look for crises and issues that may play badly at home. All ...
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News
Sainsbury’s offers milk cross-promo
Two weeks after Sainsbury's joined its big four rivals in slashing the price of milk, it has raised the stakes by offering shoppers a 30p cross-promotion on eggs. Shoppers who buy a four-pint bottle of own-label semi-skimmed milk can...
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News
Picture This... Big, bigger, biggest for Sainsbury’s
Sainsbury's has opened its largest store yet, with the extension of its Crayford site in Kent. The store, which is now more than 100,000 sq ft, is split almost 50-50 between food and non-food.
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NewsSainsbury’s steps up China focus
Sainsbury’s has stepped up its interest in China after sending former finance director Darrren Shapland on a fact-finding mission to the key emerging market.
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News
Hundreds of new lines join Taste the Difference range
Sainsbury's relaunched its £1bn premium range Taste the Difference this week - representing the biggest product relaunch in the supermarket's history.