Sainsbury’s has extended its partnership with Gok Wan for another year.
The TV style guru, who launched his first range with Sainsbury’s last year, will launch five more exclusive collections in the coming months.
The partnership has racked up some notable successes since its launch. The Gok for Tu ‘ultimate red wrap dress’ sold at a rate of one every 24 seconds, while his black ‘slimming jodhpurs’ sold at a rate of one every 57 seconds.
“From the shop floor to the boardroom, I’ve thoroughly enjoyed working on my Gok for TU range with Sainsbury’s,” he said.
“From day one we’ve developed designs and turned them into gorgeous garments that millions of women love wearing. I can’t wait for the forthcoming year and to see what reaction my current autumn and forthcoming winter collections receive.”
Sainsbury’s head of clothing James Brown added: “The collaboration with Gok Wan resonates perfectly with our customers and we are delighted to work with Gok for another year on five more collections.”
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