Pravha WEB

Molson Coors is to run a day of activations across Sainsbury’s stores behind the launch of its Pravha lager into bottles.

The brand will run an experiential campaign across 60 of the retailer’s stores on 7 July, offering shoppers of legal drinking age free samples of the brew and a coupon worth 170 Nectar points if they purchase a 4x330ml pack (rsp: £4.25).

It will also showcase the beer paired with a selection of speciality meats from the Taste the Difference range, with all shoppers that purchase a 4x330ml pack and scan their Nectar card entered into a competition to win a weekend in Prague.

The beer, previously only available in the on-trade, launched into Sainsbury’s in May.