Sainsbury’s is gearing up for Comic Relief with a range of glamorous reusable shoppers created by British fashion icon Lulu Guinness.
The eye catching bags, developed for Red Nose Day, will be sold exclusively in Sainsbury’s stores and online from 13 February (RSP £5), with at least £1.50 going to the charity.
Available in three designs - Dolls Face, Kooky Kat, and Spotted Nose – the bags reflect Guinness’s signature bold style and will be added to the supermarket’s existing Bag for Life portfolio.
“My favourite has to be Spotted Nose; it is both playful and chic,” Guinness said. “The Red Nose is of course an integral feature of each design, which I have complimented and emphasised with a monochrome backdrop. I couldn’t be happier that I was able to design a bag that will go forward in helping those in unfortunate circumstances.”
James Brown, Sainsbury’s head of clothing added: “Sainsbury’s is extremely proud to be associated with the fundraising activity for the fourteenth year running.”