Sainsbury’s first TV advert for its non-food website will promote the 8,000-product range this evening.
Customers will be offered free delivery on all orders over £50.
The 30-second ad will feature computer cursors pushing trolleys around sainsburys.co.uk, browsing a range of items including furniture, TVs, toys, home entertainment and iPods.
The ad is due to run during Emmerdale's commercial break on ITV.
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