Sainsbury’s Christmas ad campaign is set to launch next week.

The campaign focuses on 12 key moments faced by families in the run-up to Christmas, including testing the Christmas lights after they’ve been taken out of storage and trying to fit all the Christmas food into the fridge.

The series of 12 ads, three of which will run back-to-back on Tuesday during Emmerdale, will be supported by a press, outdoor and online campaign with the strapline ‘Christmas Days at Sainsbury’s’.

Sainsbury’s will also run experiential advertising for the first time. Interactive outdoor Christmas tree lights posters will allow consumers to press a button or a switch to test whether the lights work.