Sainsbury’s has strengthened its involvement in the Queen’s Diamond Jubilee by partnering the Queen’s Diamond Jubilee Beacons.
In all 2,012 beacons will be lit between 10pm and 10.30pm on 4 June across the UK.
As part of the partnership, Sainsbury’s will offer significant discounts to beacon holders to help them prepare for their lighting ceremony celebrations.
It is the fourth Jubilee project the retailer has got behind. It is already sponsoring the Jubilee Pageant and the Jubilee woods project, as well as holding a Jubilee family festival in London’s Hyde Park.
“The Beacons partnership allows us to share in the Jubilee weekend celebrations with customers throughout the UK in the local communities our stores serve,” a Sainsbury’s spokesman said.