Hair care brand Schwarzkopf has signed a deal with Channel 4 to sponsor a selection of its youth-orientated programmes next year.

The seven-figure deal kicks off with Schwarzkopf's Got2be styling range sponsoring Famous and Fearless a new live show with Chris Evans starting in January.

This will be followed by sponsorship of the second series of hit comedy Glee by the Schwarzkopf Live XXL hair colourant range.

The activity was "the start of a long-term relationship" between Channel 4 and Schwarzkopf", said Schwarzkopf. Other shows that will be sponsored during the seven-month deal include How I Met Your Mother, Big Bang Theory and The Cleveland Show.

Schwarzkopf is owned by Henkel, which also owns Sellotape.