Asian foods specialist Sharwood's is strengthening its sauces range with six new restaurant flavours and a makeover for its Stir-Fry Bases offering.
The refreshment of the sauces range will be supported by a £5m TV campaign later this year.
New flavours in the Indian Premium Sauce range are Bhuna and Makhani, while Cantonese Chop Suey and Spicy Sweet & Sour are newcomers to Sharwood's Oriental Premium Sauce offering.
Head of marketing Jonathan Gatward claimed Sharwood's now owned a 32% share of the £258m Asian foods category.