Grape drinkers are to be urged to get on their bikes to raise money for Breast Cancer Awareness. Shloer and the Breast Cancer Campaign are staging the Shloer Life Cycle, a 50-mile ride on exercise bikes. The event, next month, has support from TV presenters Jayne Middlemiss and Philippa Forrester and actress Patsy Kensit. Life Cycle has been running for three years and last year raised £135,000. This year's event will be launched in London on September 18 with celebrities riding a 23-seater bike around Leicester Square. {{MARKETING - P&P }}