All articles by Simon Gwynn – Page 33
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NewsSurvey shows half of consumers have no preference between British and Irish cheese
British Cheddar brands are keen to push their UK provenance as a key USP…
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NewsBabycham introduces first brand extensions in its history
Accolade Wines has unveiled two retro soft drink-inspired flavours for Babycham…
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NewsAs Let There Be Beer falls flat comes There's a Beer For That
Admitting that’s its Let There Be Beer campaign was a flop, brewers have come up with a new approach…
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ProfilesScottish mackerel gets in-store push at Japanese supermarket chain
Scottish mackerel is being promoted in store at one of Japan’s largest supermarket chains.
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News'Two thirds of consumers' want calorie labels on alcohol
Two thirds of British adults want calorie labelling on alcoholic drink packaging, according to a survey from the Royal Society of Public Health (RSPH).
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NewsHobgoblin hosts online Halloween gameshow
Hobgoblin is marking Halloween with an online live-streamed gameshow called Wheel of Misfortune.
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NewsLet There Be Beer campaign gets new name, new support and new TV ad
Industry-wide beer marketing campaign Let There Be Beer has been relaunched as There’s A Beer For That.
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NewsWall's microwave sausages get new name, packaging and recipe
Kerry Foods has revamped its Wall’s-branded microwave sausages with a new name…
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NewsCrosse & Blackwell Best of British soup activity gets £1m push
Crosse & Blackwell is to spend a further £1m on a TV and outdoor push for its Best of British soups…
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NewsHawkes Alcoholic Ginger Beer lands London listings at Tesco
Alcoholic ginger beer brand Hawkes has won its first major listing…
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NewsGreene King's Metropolitan craft beers to roll into Tesco
Greene King has unveiled the first four beers from its craft Metropolitan Brewing Company…
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NewsJerome Flynn fronts chocolatier’s bid to save white lions
Games of Thrones star Jerome Flynn is fronting a campaign by Conscious Chocolate to protect Afrian white lions Games of Thrones star Jerome Flynn is to front a partnership between West Sussex-based Conscious Chocolate and the Global White Lions Protection Trust (WLT). The supplier is donating 10% ...
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News‘World first’ protein popcorn launches
Sports nutrition brand The Protein Works is launching what it says is the world’s first protein popcorn.
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NewsProduce World and Lincolnshire Field Products form partnership
Produce World Group (PWG) has formed a growing partnership with Lincolnshire Field Products (LFP) to produce brassicas for the 2015 harvest.
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NewsBid to drive sales of Vimto as hot drink during winter months
Vimto is rolling out a new pack design encouraging consumers to drink it hot in a bid to drive sales outside the brand’s p…
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NewsGary Coombe appointed European president at Procter & Gamble
Procter & Gamble’s head of home care Gary Coombe is the company’s new European chief, it has confirmed…
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Category ReportSIAL Category Report 2014
Our friends across the Channel aren’t exactly known for their admiration of our national cuisine…
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Category ReportFocus on SIAL: what British suppliers need to do to boost sales abroad
Our friends across the Channel aren’t exactly known for their admiration of our national cuisine…
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NewsVitacress pledges to stop growing cress on peat
A leading producer of fresh herbs and salad cress is to grow cress on a wood pulp substrate rather than peat…
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Comment & OpinionFmcg brands hold their own on powerhouse list
Brand consultancy Interbrand today released its annual list of the world’s 100 most valuable brands