All articles by Simon Gwynn – Page 8
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Analysis & FeaturesVanini 62% Dark Chocolate with Rosemary: acid test
A shift towards premium brands means the chocolate confectionery category’s sales value is flat
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Analysis & FeaturesHearty Lasagne Meal Soup: acid test
Brits haven’t yet lost their appetite for canned soup – sales this year are up slightly to £352.2m
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NewsNPD struggling for 'breakthrough' in Europe, says Nielsen
Just one in 500 product launches making breakthrough according to Nielsen
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NewsMr Crumb gets into gluten-free with breadcrumbs and stuffing
Irish supplier Mr Crumb is moving into the booming free from category with its first gluten-free products
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NewsBudweiser links with Tesco for Wise Men Christmas promo
AB InBev has partnered with Tesco to launch an online-only promotion for Budweiser
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NewsCalifornian craft beer Lagunitas IPA hits Waitrose
Popular Californian craft beer Lagunitas IPA has won its first UK mult listing with Waitrose
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NewsM&S is top supermarket in International Wine Challenge
A total of 222 medals were awarded to supermarket own label wines in the first round of the 2016 IWC
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NewsSpirits brands turn up promotional volume for Christmas
Spirits are running high in the drinks aisle – with a big hike in promotions offered on the hard stuff
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NewsFMCG round-up: week beginning 23 November 2015
Tia Maria, Stork with Butter, Courvoisier, Monini
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NewsMcGuigan targets UK no3 spot with new wines and marketing
Business to launch premium range Founder’s Series featuring wines from notable Australian regions
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NewsSweet Potato Spirit Co launches spirits and liqueurs
East Anglian-produced range comprises moonshine, spiced rum and two liqueurs
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NewsAston Manor gears up to grow its premium cider sales 30-fold
MD Gordon Johncox outlines his vision for future of Frosty Jack’s producer…
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NewsShloer analyses 'Popping Personality' of fizz drinkers
Behavioural psychologist categorises people based on how they pop the cork on a bottle of fizz
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NewsRed Bull returns to TV with new animated ad
Red Bull has returned to screens with a new instalment of its animated ad campaign
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Analysis & FeaturesBeloved Apple, Almond & Sultana Date Muesli: Acid Test
For a long time, UK consumers could hardly get a date if they tried, but the fruit is appearing in an increasing number
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Analysis & FeaturesKettle Chips Yorkshire Wensleydale & Cox Apple Chutney
Kettle Chips volumes are up 4% – faster than the category – but the brand’s average price has fallen
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NewsDiageo unveils series of four premium gift packs
Diageo launches gift packs for Haig Club, Johnnie Walker Blue Label, Cîroc and Tanqueray No. Ten
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Analysis & FeaturesFlexibility and footfall key to the Jedi revolution at Majestic
With Majestic’s mature stores growing, Rowan Gormley believes he can sweat a successful strategy out of his existing estate
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NewsUS brand Tito's Handmade Vodka wins Tesco listing
Craft spirit Tito’s Handmade Vodka – the third-bestselling vodka in the US - has secured its first UK multiple listing





