More than half of Brits support sugar tax… but will it work?

As the taxman chases soft drinks, a poll for The Grocer raises questions over how effective the sugar levy will be…

Creative challenge: Can sugar be a virtue for soft drinks?

How can energy drinks’ appeal be widened? Can soft drinks aid relaxation? And, can sugar ever be a virtue? We’ve asked creative agency RPM to find out…

Video: What are the challenges of replacing sugar with stevia?

Production of a lower sugar version of Coke Life began in March. So why, and how, has Coke changed the recipe just 18 months after launch?

Has the great sugar cull been enough to rescue kids drinks?

Last year Tesco’s delisted a raft of added-sugar kids’ fruit juice drinks. So, what impact has this had on sales?

Spar buyer: 2015 was a ‘wake up call’ to soft drinks industry

Nichola Borg expects full sugar drink ranges to reduce earlier than expected following the Chancellor’s sugar tax announcement.

Pepsi Max Cherry sweetens sales in sugar-battered market

No sugar Pepsi Max delivers 12.4% growth for Britvic as rival Coke’s sales go flat. How has Pepsi done it? 

Top 10 global launches: Algae drinks to high-caffeine cola

With the help of Mintel, we’ve scoured the globe to find the best soft drinks innovations. Here’s what we came up with…

Soft Drinks 8

Craft pop sales sparkle as ‘discerning’ drinkers stock up

Small batch brands are cashing in as the craft scene spreads to soft drinks. But can mainstream players do craft?

Coke splashes the cash as ad spend soars to £30m

Soft drinks brands are pouring money into traditional advertising with spend up 51.4%. So, what are they spending it on?

Bottled water continues to boom as drinkers go posh

Bottled water sales are overflowing with all top 10 plain water brands in value and volume growth. So will Osborne’s sugar tax further whet consumers’ appetite for the natural stuff?