All Soft drinks articles – Page 108
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Category ReportFocus on soft drinks: Promos and marketing
Part 4 of our Focus on soft drinks looks at tactics around promotions and marketing.
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NewsFruitBroo has coffee and tea in its sights
Clipper Teas founder Mike Brehme is hoping to shake up the hot beverage market with a new fruit-based hot drink…
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NewsIn the latest Coca-Cola promo, names are the game
Coca-Cola is launching a massive brand personalisation campaign…
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NewsCut-price rivals (and rain) hit soft drinks at independents
Independent retailers have borne the brunt of a flattening soft drinks market – with sales plummeting by double digits ove…
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Category ReportLevi Roots, Shloer, J2O, Bottle Green: NPD in carbonates
Levi Roots is adding a new flavour to its Jamaican Sunset soft drinks range…
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Category Report
Adult soft drinks do well in any weather
People aren’t just buying soft drinks these days, “they’re buying experiences”, says Jim Cregan, founder and MD of Jimmy’s…
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Category ReportSquash and cordials: double concentrate attracts shoppers
The growth of squash, cordials & juice drinks has begun to slow and growth is now in line with total soft drinks…
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Category ReportBelvoir, Ribena, Bottle Green, Jucee: NPD in squash
Belvoir Fruit Farms’ latest cordials and pressés are inspired by an English country garden…
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Category ReportSmaller soft drink pack sizes prove a big hit
Bigger doesn’t necessarily mean better in soft drinks – especially as brands chase growth in convenience and on-the-go…
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Category ReportSports and energy drinks: brands rule
Brands dominate sports and energy drinks, accounting for over 80% of the market by value and volume…
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Category ReportIconiq, Lucozade, Red Bull, Rockstar: Energy drinks NPD
Iconiq Drinks’ latest offering couldn’t boast any more on-trend credentials if it tried…
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Category ReportCoke falls as Red Bull skydives
Spend on advertising Coke was flat and Diet Coke and Coke Zero’s budgets were cut by a third last year…
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Category ReportMixers try combos to tackle mixed sales picture
Staying in might be the new going out, but the recessional trend hasn’t extended to mixer drinks….
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Category ReportNostalgia is a popular flavour in recession
The continuing economic gloom has left its mark in soft drinks but not in the way you might think…
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NewsArla guns for dairy drinks success with Wing-Co and Gulp
A week after revealing the return of Anchor Cheddar, Arla has set its sights on another dairy category – drinks…
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NewsInnocent's This Water is back as Juicy
Innocent has taken its This Water brand back to its roots by relaunching it as Juicy Water…
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NewsGerber Emig merges with Refresco to create soft drinks giant
Gerber Emig and Refresco have agreed to merge to create a soft drinks giant with a combined turnover of €2.3bn.
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NewsTesco-listed Little Big Shot takes aim at export markets
A natural energy drink brand that recently rolled out to more than 800 Tescos has revealed ambitious export plans…
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NewsHighland Spring claims top spot in plain bottled water stakes
A British brand has become the top-selling bottled water brand in the UK for the first time, a new report on the plain bottled water sector has revealed.
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NewsAloe vera is rising health drinks star
Watch out coconut water – aloe vera-based drinks are being tipped as the next hot property in healthy drinks…