Coca-Cola Enterprises has cut the price of its two-litre price-marked Fanta Orange, Fanta Fruit Twist and Dr Pepper.

The drinks, previously £1.99, will now carry a £1.79 flash in cash & carry outlets, c-stores and indies. CCE said the move was designed to increase rate of sale for the festive period but said the lower price would remain in 2013.

The average price of a two-litre bottle of Fanta Orange at the big four is £1.74 [BrandView.co.uk 6 November 2012].