Mocktails pic

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As many as 34% don’t intend to drink alcohol on Christmas Day

Over a third of Brits are planning a teetotal Christmas this year, survey data from Schweppes has revealed.

As many as 34% don’t intend to drink alcohol on Christmas Day, found a survey of 2,000 adults by the mixers giant, in partnership with Perspectus Global.

Almost four in 10 people (38%) aimed to welcome in the new year with booze-free cocktails, and 37% said they would choose mocktails or low-alcohol drinks more often than boozy ones this festive season.

“Attitudes and behaviours have shifted and we’re seeing more and more people enjoying Schweppes both with and without alcohol,” said Schweppes GB brand manager Sara Porter.

It comes as a raft of low & no-alcohol brands have recently secured funding to accelerate their growth. 

Take alcohol-free beer brand Big Drop, which last month smashed a multimillion-pound crowdfunding target as it aimed to expand availability in supermarkets and bring non-alcoholic beer to more consumers.

Low-alcohol shandy brand Shandy Shack and mocktail brand Savyll, meanwhile, have both secured six-figure investments in recent months. 

Shandy Shack plans use the £235,000 raised from a group of angel investors in May to grow its team, support listings with Sainsbury’s and to expand the direct-to-consumer operation.

Savyll, meanwhile, will use the funds it gained in August – also from angel investors – to support the expansion of its UK business in out of home and sporting hospitality, as well as international distribution across the Far East, Scandinavia and the US.