Spar wholesaler AF Blakemore is launching a charity campaign next month in memory of independent retailer Raj Aggarwal, who died in April last year following a short battle with coronavirus.
Spar will be calling on convenience retailers across the UK to join its ‘do as Raj would do’ campaign by donating goods, supplies and products to charities, organisations or individuals most in need within their communities.
They will be invited to talk about what they are doing in Aggarwal’s honour on social media, using the hashtags #SPARdoasRAJwoulddo or #doasRAJwoulddo to help inspire others.
AF Blakemore’s charitable trust, The Blakemore Foundation, is also offering to match charitable donations from independent Spar retailers across the Meridian & Welsh Guild up to the value of £200.
“Raj was always doing things for other people, and he would love to know that he is still continuing to help others now,” said his wife Sunita Aggarwal.
“Please help keep his memory alive by supporting this campaign, supporting your community and making a difference to those who really need it.”
Not long before Aggarwal died, he was dropping off supplies to NHS workers at Glenfield Hospital to support local causes throughout the pandemic.
AF Blakemore group commercial MD Jerry Marwood commented: “The feeling of sadness that has overwhelmed our team since hearing of Raj’s passing is testament to the role he played in the life of our business.
“Whether as a Guild board representative, a customer or friend, Raj was ever-present in the world of Spar and convenience retailing. To say that he is missed by all of us is an understatement of massive proportion.
“Please help continue Raj’s legacy by showing our neighbourhoods that convenience retailers truly do make a difference in the communities they serve.”