Weetos movie deal

Weetabix has joined forces with Warner Bros for an on-pack promotion featuring new blockbuster movie Happy Feet. Until next month, packs of Weetos will include a Happy Feet movie card, featuring a dancer from the film.

Naturally sparkling

Italian sparkling mineral water brand Ferrarelle makes its UK debut in the off-trade later this month through distributor Euro Food Brands. It will target the premium end of the market, with a marketing campaign rolling out next year.

Cereal update

Dove Farm Foods has re-launched its cereal range with updated packaging to flag up the product's healthy organic credentials.

Mustard promotion

Mustard brand Maille has teamed up with French chef Raymond Blanc in an on-pack competition to win a mid-week break for two at Le Manoir aux Quat' Saisons hotel.