Holland & Barrett has introduced new name badges for all store colleagues across the UK.
The new badges will feature information about staff members that is set to improve communication with shoppers – such as the languages they speak.
Customers will be able to not only learn a staff member’s name, but also identify the languages they speak (represented by each country’s flag), their preferred pronouns and length of employment.
The badges will also feature information about any relevant disabilities, such as if a staff member is hard of hearing.
“We pride ourselves on being an inclusive organisation where everyone is welcome,” said H&B group retail and property director Anthony Houghton. “Making our customers and colleagues feel that they can be themselves is important to us and our improved name badges will only help to encourage this.”
The badges – which are made from recyclable material – were created following colleague feedback.
The initiative will be rolled out to all stores across the country to “help us to provide a better service to our customers”, Houghton added.
The move marks a step beyond a similar recent announcement by Marks & Spencer, which in November was met with praise by staff after introducing the option to add preferred pronouns to its name badges.
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