aldi store

Guest retailer Aldi recorded yet another comprehensive pricing win this week, though second-placed Asda did manage to narrow the gap slightly.

Aldi’s £35.80 total was £4.44 cheaper than Asda. In percentage terms Aldi was 11% cheaper than Asda. On its last appearance, on 12 May, the difference was 11.7%.

This week Aldi offered the lowest price for a whopping 32 of the 33 items on our shopping list. Of these no fewer than 29 were exclusively cheapest. The only product on which Aldi was beaten on price was the red seedless grapes, for which Asda was charging £1.50 for 500g compared with Aldi’s £1.75.

Third-placed Tesco was a long way back - not just from Aldi, but Asda as well. At £46.75 Tesco was more than a tenner more expensive, making Aldi 23.4% cheaper than the UK’s biggest supermarket for this shop.

Asda was £6.51 cheaper than Tesco. As a result, this was the first shop for a long time for which Asda did not have to compensate our shopper with an Asda Price Guarantee voucher, as it came in more than 10% cheaper than Tesco, Morrisons, Sainsbury’s and Waitrose.

At £47.43, Sainsbury’s was £11.63 more expensive than Aldi, making the discounter 24.5% cheaper. Morrisons was a further 50p more expensive than Sainsbury’s at £47.93 - this meant Aldi was just over 25% cheaper this week.

Aldi was 34% cheaper than Waitrose as the upmarket supermarket’s shop came in at £54.23.

With this week’s basket skewed towards own-brand lines, Asda was the retailer with the most deals. It offered nine promos compared to seven for both Tesco and Morrisons and Sainsbury’s and Waitrose with three each. Aldi had none. Maybe that’s a lesson.

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