He replaces Michael Cox who moved to Wines of Chile as MD.
Working from Negociants UK’s Harpenden office, Strachan will be responsible for a number of national multiple retail accounts and will also direct new on-trade focused initiatives. He was previously MD of Negociants Australia, where he spent five years growing the company’s on and off-trade business. Previous roles include 10 years at Mildara Blass.
Strachan said: “This is a challenging market with great potential and I am looking forward to working with our customers to explore new opportunities.”