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Heineken has launched an initiative to work with the independent sector to grow sales of its beer and cider. Its For Your Convenience campaign aims to help retailers improve their range and displays in order to increase profits.
Kopparberg Cider is launching its first major advertising campaign, billing it as "more of the night than of the orchard". The Swedish cidermaker is kicking off the £3m Find Kopparberg campaign this week with cinema, press, outdoor and...
The bucolic charms of Thatchers' cider-making heritage are brought to the small screen for the first time in the debut TV campaign for the company. With the strap 'People Who Care About Cider', the push will focus on flagship brand...
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