Big Breakfast Show presenter Johnny Vaughan is joined by a group of gorillas in the latest advertisement campaign for Strongbow cider. Bulmers is spending £9m on TV ads which will run from now until October. This is the third year of the Johnny Vaughan campaign for the brand and in the last two sales have gone up 30%. This has helped lift the cider market out of the doldrums. Figures from the National Association put its current overall volume growth at 6.7%. Volume sales of Strongbow in the take home market were up 19%. In the latest ad Vaughan is stranded in the Congo among a family of wild gorillas. {{DRINKS }}