Popular US confectionery brand Russell Stover No Added Sugar is being launched in the UK to tempt health-conscious consumers with a sweet tooth.

Sugar-free sweets sales account for 7% of the total UK confectionery market, compared with 58% in Spain and 32% in France, according to Euromonitor. Russell Stover hopes to change that and Chandresh Patel, MD at importer Empire Food Brokers, said the brand should do well.

The range is being stocked in Tesco and Asda in 28g chocolate counter packs in Pecan Delight, Coconut and Mint Creams; 100g chocolate peg bags in Pecan Delight, Coconut, Mint Creams, Toffee Squares, Wafers and Peanut Brittle; 200g Strawberry Minis chocolate boxes; and boiled sweet 85g bags in five flavours (rsp: 98p to £1.25).