Monster Puffs bars, available now in milk and chocolate flavours, are positioned as an alternative to crisps and chocolate. The range comes in single 20g bars priced 45p, or in £1.49 multipacks of four bars. Each bar contains 84 calories.
"Consumers have been asking for a Sugar Puffs bar for years," claimed marketing manager John Price. "People are looking for on-the-go foods that provide a healthier option."